Personal and other information we collect
New Lab collects both “personal information” and “non-personal information” about Site users. For purposes of this Policy, “personal information” is information such as a name or email address that Applied XLabs can directly associate with a specific person without additional information.“Non-personal information” is information that Applied XLabs cannot directly associate with a specific person without the aid of additional information. When we combine non-personal information with personal information, we treat all of the combined information as personal information.
You can visit some parts of the Site without submitting any personal information. However, to become a Member, you must provide personal information, including your name, telephone number, email address, unique password, postal address, payment information, and company name. If you use certain Applied XLabs services, we might collect a variety of additional information from you, including your job title and/or industry. For Site activities that request personal information, you agree to provide accurate and current information about yourself.We may combine personal information collected through the Site with other information that we or third parties collect about you in other contexts – such as our communications with you via email or phone or your member or company profile. We will treat such combined information as personal information and protect it in accordance with this Policy. We may retain personal information for an indefinite amount of time to preserve our database and to comply with various federal and state laws.
We also may use an application known as a “web beacon” (also known as a “clear gif” or a “web bug”). A web beacon is an electronic file that usually consists of a single-pixel image. It can be embedded in a web page or in an email to transmit information, which could include personal information. For example, it allows an email sender to determine whether a user has opened a particular email. We do not disclose to non-service-provider third parties any personal information that we collect in connection with web beacons. However, other websites that you may link to through the Site also may use web beacons, so you should review other website operators’ privacy policies to determine the type and extent of tracking devices used, and the information shared.
Third-party online tracking and behavioral advertising
We also may partner with certain third parties to collect, analyze, and use some of the personal and non-personal information described in this section. For example, we may allow third parties to set cookies or use web beacons on the Site or in email communications from AppliedXL.
How we use the personal and non-personal information that we collect
Applied XLabs uses the information that we collect for a variety of purposes. If we have personal information about you, we may use it, for example: to respond to your questions or requests concerning the Site or other services offered by Applied Xlabs or our partners; to fulfill the terms of any agreement you have with us; to fulfill your requests for our services or otherwise complete a transaction that you initiate; to send you information about our services and other topics that are likely to be of interest to you; to deliver confirmations, account information, notifications, and similar operational communications; to populate your Applied XLabs profile; to improve your user experience and the quality of our Site and services; to comply with legal and/or regulatory requirements; and to manage our business.We use the non-personal information that we collect for such purposes as: counting and recognizing users of the Site; analyzing how users navigate the Site and use various Site features; improving the Site and enhancing users’ experiences with the Site; creating new products and services or improving our existing products and Services; enabling additional website analytics and research concerning the Site; and managing our business. Applied XLabs may link non-personal information gathered using cookies and web beacons with personal information. In that event, we will treat the combined information as personal information.We also may use the personal and non-personal information that we collect to send you promotional communications including email or postal mail about the products and services offered by Applied XLabs or our partners. Although we hope you will find our promotional emails of interest, you may opt out of receiving them by sending an email to contact@appliedXL.com. Promotional emails also will have instructions for opting out of that type of communication in the future.
Analytics and online behavioral advertising
General CounselApplied XLabs, Inc
1261 Broadway, 9th FloorNew York,
NY 10001+1 (212) 533-1200