Privacy Policy
Effective as of November 19, 2025.
This Privacy Policy describes how Applied X Lab, Inc. (“AppliedXL,” “we,” “us,” or “our”) collects, uses, and shares personal information through our digital properties that link to this Privacy Policy — including our website, platform, and any related services (collectively, the “Services”). It also applies to information we collect through our marketing activities, events, and other interactions with you, as described below.
INDEX
1. Personal information we collect
2. How we use your personal information
3. How we share your personal information
4. Your choices
5. Other sites and services
6. Security
7. International data transfer
8. Children
9. Changes to this Privacy Policy
10. How to contact us
1. PERSONAL INFORMATION WE COLLECT
Information you provide to us. Personal information you may provide to us through the Service or otherwise includes: i. Contact data: name, email address, company, title, and phone number. ii. Account data: username or login identifier, preferences, and any other information used to access our Services and create a profile. iii. Communications: messages or inquiries you send us, including feedback and support requests. iv. Transactional data: information about purchases or subscriptions. v. Marketing preferences: details about your engagement with our communications. vi. Other data not specifically listed here, which we will use as described in this Privacy Policy or as otherwise disclosed at the time of collection.
Third-party sources. We may receive personal information from partners who help operate or promote our Services — for example, event co-sponsors, marketing or analytics providers, and authentication services (e.g., Microsoft or Google). We use this information, together with data collected directly, to deliver and improve the Services. This information is combined with other data collected directly to operate, personalize, and improve the Services.
Automatic data collection. We and our service providers automatically collect certain information about your device and usage when you access our Services, such as: i. Device data: IP address, browser type, operating system, device identifiers, and general location (for example, city or region). ii. Online activity data: pages or features viewed, time spent, navigation paths, referring websites, and interactions with emails or content.
Cookies and similar technologies. AppliedXL and its service providers use technologies such as: i. Cookies, which are text files stored on a visitor’s device to identify the browser or retain settings for the purpose of helping navigation between pages, remembering preferences, enabling functionality, understanding usage patterns, and facilitating analytics. ii. Local storage technologies, like HTML5 and Flash, that provide cookie-equivalent functionality but can store larger amounts of data, including on a device outside of the browser in connection with specific applications. iii. Web beacons, also known as pixel tags or clear GIFs, which demonstrate that a webpage or email was accessed or opened, or that certain content was viewed or clicked. These tools support operation, functionality, and analysis of the Services. Cookie settings can typically be managed through most web browsers, though some features may not function properly if cookies are disabled.
2. HOW WE USE PERSONAL INFORMATION
AppliedXL may use personal information for the following purposes or as otherwise described at the time of collection.
Service delivery. To provide, operate, and improve the Services and overall business operations, including: i. Establishing and maintaining user accounts and profiles; ii. Communicating about the Services, including announcements, updates, security alerts, and support messages; iii. Understanding usage patterns, needs, and interests to personalize the experience; and iv. Providing customer support and responding to requests or feedback.
AI Processing. AppliedXL uses artificial intelligence to generate analytical insights from verified data within defined workflows. User inputs and configurations are processed solely to produce contextual outputs and are not used to train, improve, or fine-tune internal or third-party AI models. All data is treated as confidential, processed securely, and never sold or shared for model development or commercial reuse. When third-party AI services are used, transmissions are limited to task execution under strict contractual safeguards.
Research and development. For research and development activities, including analyzing and improving the Services and business operations. Personal information may be aggregated, de-identified, or otherwise anonymized for statistical or analytical purposes. Aggregated or de-identified data may be used or shared for lawful business purposes, including performance improvement and product development.
Marketing. AppliedXL and its service providers may use personal information for marketing and promotional purposes, such as: Sending AppliedXL-related communications, event invitations, or other updates permitted by law. Individuals may opt out of marketing communications at any time as described in the “Your Choices” section.
Compliance and protection. To comply with legal obligations and protect the rights, safety, and security of AppliedXL, its users, and others, including: i. Comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities; ii. Protect our, your or others’ rights, privacy, safety or property (including by making and defending legal claims); iii. Audit our internal processes for compliance with legal and contractual requirements or our internal policies; iv. Enforce the terms and conditions that govern the Service; and v. Prevent, identify, investigate and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft.
With consent. In some cases, we may specifically ask for your consent to collect, use or share your personal information, such as when required by law.
3. HOW WE SHARE YOUR PERSONAL INFORMATION
AppliedXL may disclose personal information to the following categories of recipients, or as otherwise described in this Privacy Policy or at the time of collection.
Service providers. Third parties that perform services on behalf of AppliedXL or support the operation of the Services and business functions. These include providers of hosting, information technology, authentication, customer support, marketing, analytics, and related professional services.
Payment processors. Any payment card information you use to make a purchase on the Service is collected and processed directly by our payment processors, such as Stripe.
Integration and authentication providers. Where users access the Services through a third-party authentication or integration provider (for example, Microsoft or Google), limited profile information necessary to enable access may be exchanged. AppliedXL does not collect or store passwords or other authentication credentials. We do not control the third party’s use of your personal information.
Professional advisors. Professional advisors, such as lawyers, auditors, bankers and insurers, where necessary in the course of the professional services that they render to us.
Authorities and others. Law enforcement agencies, government authorities, courts, and private parties may receive personal information when AppliedXL believes disclosure is necessary.
Business transferees. In connection with any merger, acquisition, financing, reorganization, sale, or other transfer involving all or part of AppliedXL’s business or assets, and subject to appropriate confidentiality obligations, relevant personal information may be disclosed to or received by the participating parties for the purpose of evaluating, negotiating, or executing the transaction.
4. YOUR CHOICES
Individuals have the following choices concerning personal information processed by AppliedXL.
Access or update your information. Registered users may review and update certain account details by signing in through the Services or associated authentication provider.
Opt-out of marketing communications. You may opt-out of marketing-related emails by following the opt-out or unsubscribe instructions at the bottom of the email, or by contacting us. Please note that if you choose to opt-out of marketing-related emails, you may continue to receive service-related and other non-marketing emails.
Cookies. Most web browsers allow cookies to be removed or rejected through browser settings. Many browsers accept cookies by default until changed. Disabling cookies may affect the functionality of the Services. Additional information about managing cookies is available at www.allaboutcookies.org
Do Not Track. Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to “Do Not Track” or similar signals. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com.
Declining to provide information. Certain data is necessary to provide the Services. Where required information is withheld, AppliedXL may be unable to offer access or functionality.
Third-party platforms. For users who access the Services through a third-party email authentication or integration provider, settings within that provider’s account may limit the information shared. Revoking access does not affect information previously provided under prior authorization.
5.OTHER SITES AND SERVICES. The Services may include links to websites or online services operated by third parties. In some cases, AppliedXL content may also appear within external websites or online platforms not affiliated with AppliedXL. These links and integrations do not constitute an endorsement or indication of affiliation. AppliedXL does not control third-party websites or services and is not responsible for their content, policies, or practices. Individuals are encouraged to review the privacy policies of any third-party sites or services they use.
6.SECURITY. AppliedXL implements administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, loss, misuse, or alteration. While these measures are intended to provide reasonable protection, no system or transmission method is completely secure, and AppliedXL cannot guarantee absolute security of personal information. AppliedXL regularly reviews its security measures to address evolving threats and ensure the ongoing protection of personal information.
7. INTERNATIONAL DATA TRANSFER. AppliedXL is headquartered in the United States and may engage service providers or partners that operate in other jurisdictions. Personal information may therefore be transferred to, or processed in, countries other than the one in which it was originally collected. These jurisdictions may have data protection laws that differ from those in the individual’s home country. AppliedXL takes steps to ensure such transfers are conducted in compliance with applicable data protection requirements. Where applicable, AppliedXL implements appropriate safeguards to protect transferred personal information, such as standard contractual clauses approved by relevant authorities.
8. CHILDREN. The Services are not directed to, or intended for use by, individuals under the age of 16. AppliedXL does not knowingly collect personal information from children under 16 without appropriate parental or guardian consent as required by law. If personal information is discovered to have been collected in violation of this policy, it will be deleted promptly. Parents or guardians with concerns are encouraged to contact AppliedXL directly.
9. Enterprise Clients. Organizations that have executed a separate agreement with AppliedXL, including but not limited to a Master Services Agreement, may be subject to additional or differing terms governing the collection, processing, and use of data. In the event of any inconsistency or conflict between such agreement and this Privacy Policy, the terms of the separate agreement shall prevail.
10. CHANGES TO THIS PRIVACY POLICY. AppliedXL may modify or update this Privacy Policy from time to time. Material changes will be indicated by updating the effective date and posting the revised version on the Services. Where required by law, additional notice of significant changes will be provided, such as via email or an in-service notification. Unless otherwise stated, updates are effective upon posting. Continued use of the Services after any changes become effective constitutes acceptance of the revised Privacy Policy. Users are encouraged to review this Privacy Policy periodically to stay informed about how AppliedXL protects personal information.
11. HOW TO CONTACT US Questions or concerns about this Privacy Policy or AppliedXL’s data practices may be directed to:
Mail:
General Counsel
Applied X Lab, Inc.
15 Metrotech Center, 7th Floor, Suite #722
Brooklyn, NY 11201
Email: support@appliedXL.com
Phone: (219) 290-7579